Why to Choose Posters and Folders as Medium to Reach Your Targets? Factsheet Block Body Posters and folders are an efficient tool to influence the public opinion because they can reach wide and specific audiences (children, women), and they are accessible to people who are otherwise isolated by illiteracy or poverty. The involvement of the public will increase the decision makers’ attention to the topic and it will also influence social norms directly. According to this, posters and folders can have a direct effect on the public attitude and behaviour. An eye-catching poster or folder with strong visualisation does not necessarily need words on it. They can hence also reach illiterates or deaf. Posters or folders can contain an address of a website or an email-address where people can find more information or ask questions about the campaign and SSWM related topics. A series of folders can help making the topic familiar and heighten the educational impact. Different audiences can...
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